White Rabbit Candy… again
Posted by RamblingLibrarian under Museums/Heritage Galleries, Traditions
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Kevin blogs about White Rabbit Candy as a cultural artifact. Which made me ask myself:
- Is White Rabbit Candy really that nostalgic an item?
- Should Singapore start a Food Museum?
Kevin (who’s in the USA as I post this) blogs about White Rabbit Candy as a cultural artifact:
You can safely claim you’re Chinese if you remember eating this when you were young. The White Rabbit milk candy was not only delicious, but fun because it had edible paper wrapper around the candy. I never noticed how the rabbits were actually high-fiving each other as seen above. Pretty funky rabbits!
It’s interesting how he tags that post as “Singapore Art” as well.
This is my 2nd Yesterday.SG post about White Rabbit Candy (here’s the first). I didn’t know my sweet tooth extended to my choice of blog topics. Anyway, I was asking myself these questions:
- Is White Rabbit Candy really that nostalgic an item?
- Should Singapore start a Food Museum?
For the 1st question, much as I love White Rabbit Candy (I love popping about 5 at a go and chewing it), I don’t really see it as a cultural icon. I thought I still see it being sold in supermarkets in the same packaging. But I’ve heard enough people say that it brings back memories, so I’m wondering why. Something about childhood being sweet and milky, maybe?
For the 2nd question, I think Singapore should start one. If you google for “food museum” you can find examples like the Food Museum Online (they even have a blog), the Museum of Burnt Food (I kid you not!), and Alimentarium Food Museum in Switzerland (which claims to be the only kind in the world). I don’t think there’s one in Asia, so why don’t Singapore start one? Everyone seems to be talking about food in Asia.
Our culture reeks Food… the Hokkiens and TeoChews would greet by way of asking, “Have you eaten?” Turn on your SCV and you see so many food-related programmes, especially those from Japan and Korea (how many of you booked a holiday to South Korea because you’ve watched Da Chang Jin? I rest my case…)

We have the annual Singapore Food Festival. Eating is practically our national past-time. We have just about all types of food from various countries and cultures. Our hawker centres are mini-ASEAN in themselves. Being a small country, finding eating places is sometimes literally a stone’s throw. Come to think of it, I don’t think it’s true when people say Singapore is a “cultural desert”. Food is a cultural asset, isn’t it?















(7) Comments
Posted by: layyoong
Posted on: May 17th, 2006
Hey Ivan The new National Museum is going to have a food gallery showcasing food from the past!
Posted by: py
Posted on: May 17th, 2006
I'll look forward to the new National Museum then.
Posted by: burnein
Posted on: May 17th, 2006
=] A food exhibition would be very interesting. As for this post about the candy... I never knew the thin rice paper could be eaten when I was younger. Nobody told me. T_T And so there I was, picking it off, when finally one day I was told that hey, you can eat that! ... Yeah. =D
Posted by: walter
Posted on: May 17th, 2006
Certainly, food is a huge part of our heritage... Maybe we can start a meme on food related nostalgia tying in with the Singapore Food Festival period? And shopping with Great Singapore Sale....
Posted by: Kevin
Posted on: May 18th, 2006
This White Rabbit sweet is what unites the Chinese as one... I found that image via a Virtual China, a blog entirely about the online culture in China!
Posted by: Rambling Librarian
Posted on: May 19th, 2006
A food gallery? Ok, must check it out. One more reason to visit when it opens. But you know, I'm still looking forward to the day when we have a full-fledged Food Museum!
Posted by: pandreson
Posted on: September 26th, 2008
White Rabbit Creamy Candy is perhaps the best known brand of Chinese-made candy in China, and the only one to be marketed significantly outside of that country. The product is manufactured in Shanghai by Shanghai Guan Sheng Yuan Food, Ltd. ------------------------------ pandreson buzz marketing
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