We talk plenty about “world-class” and “home-grown” brands, so let’s revisit one. Ravin, a management student from Bangalore, posts his analysis of the Tiger Balm brand. While the brand analysis has an Indian slant to it, there’s an interesting part about the history of the brand and the balm itself. Do you know that the balm was first developed in Burma before it was improved on and marketed from Singapore?

Packaged in unique hexagonal jars and colorful paper boxes, and adorned by a tiger leaping across the label, Tiger Balm was originally called Ban Kim Ewe (ten thousand golden oil). The name tiger was derived from the founder’s son, Boon Haw which means “gentle tiger” in Chinese.

Read about Tiger Balm here.

Tags: Tiger Balm, Burma, Singapore, Aw Boon Par, Aw Boon Haw, Aw Chu Kin
Creative Commons picture by Computer Science Geek