Thursday, May 24, 2012

Rediffusion And Big Fool Lee

Posted by vickoo

Lee Dai Soh telling a Cantonese story at Rediffusion in 1960. Photo courtesy of the National Archives.

My earlier post on the legendary storyteller Lee Dai Soh 李大傻 (literally “Big Fool Lee”) attracted a comment from a reader named Jon. Among other things, he asked, “Could you kindly tell whether his recordings are available on CDs anywhere? I’m very keen to get hold of them, if available.”

Recently, Mr Roger Sim, Business Development Manager of Rediffusion responded to the comment by saying “Rediffusion is selling Lee Dai Soh 6-CD box sets”.

I got in touch with Roger via his email address roger@rediffusion.com.sg and collected 2 sets of the CDs personally from Rediffusion’s office today.


The CDs, titled 蛇鬼山斗蛊記 and costing S$18 per set self-collect, came in very attractive packaging.


Rediffusion’s office is no longer located in Clemenceau Avenue as shown below in a 1950 photo, courtesy of the National Archives.


Their office was in Clemenceau Avenue up to the late 1980s or early 1990s, I think. Now it is at Morningstar Centre, 12 New Industrial Road:


I met up with a very friendly Roger and we had an hour-long chat (off the air) about the good old days of Rediffusion as well as Roger’s plans in moving his business forward.

Roger showed me what Rediffusion is offering now.


It is called Digital Audio Broadcast (DAB) service. The above DAB receiver set is provided free-of-charge with a minimum 15-month (1 year + 3 months free) subscription at S$192.60. The set produces crisp, clear and interference-free digital sound which is even more evident when played via an audiophile valve amplifier:


In terms of aesthetics, the receiver set is definitely far better-looking and more compact than the toaster-like boxes of the 1950-60s:


You can have access to 19 “unique informative, music and entertainment content” for as little as 43 cents a day.


Some of the stations provide 24-hour non-stop commercial-free music, ranging from classical, jazz to hip-hop. Of course, the traditional Chinese dialect stations “Gold” (now called “RediGold”) and “Silver” (now “RediSilver 25″) are included in the package. Personally, I think it is very good value for your money.

If you are interested in Rediffusion’s services or the Lee Dai Soh CDs, you may contact Roger directly via his above email address.

You can read more about the history of Rediffusion from this Infopedia link.

Other articles about Rediffusion in my blog are accessible via the following links:

1. I Remember Rediffusion

2. “Grandfathers Telling Stories”

3. Big Fool Lee

4. Rediffusion

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8 Responses

  1. mr kk ong Said,

    is the CD set of lee dai soh still available for sale? thanks

    Posted on August 21st, 2010 at 12:42 pm

  2. Victor Koo Said,

    Hi Mr Ong. Thank you for your comment. I have emailed you Rediffusion’s contact details. You may enquire if they still have the Lee Dai Soh CDs for sale. Please leave a comment here if you did not get the email. Thanks.

    Posted on August 22nd, 2010 at 11:56 pm

  3. Ong Chin Sing Said,

    I would to grab the CD set of lee dai soh …pls help to email me the contacts.Thanks

    Posted on January 3rd, 2011 at 9:31 pm

  4. Victor Koo Said,

    Hi Mr Ong C S,

    Thank you for your comment. I have emailed you Rediffusion’s contact details. For the benefit of other readers who are interested in the CDs, you may enquire whether they are still available. Contact details as follows:

    Jennifer Neo (email jennifer@rediffusion.com.sg)

    Reddifusion’s office is at 12 New Industrial Road #03-03 Morningstar Centre Tel: 6383 2633 from 9am -5pm.

    If the CDs are available, Rediffusion might be able to have them delivered in Singapore for a fee of $3. For your information, the CD set of 6 CDs was priced at $18 two years ago if you pick them up yourself.

    Posted on January 4th, 2011 at 12:59 am

  5. シャネル腕輪 Said,

    For your information, the CD set of 6 CDs was priced at $18 two years ago if you pick them up yourself.

    Posted on January 6th, 2011 at 4:19 pm

  6. Ong Chin Sing Said,

    Any plans of releasing CD for the Ong Toh’s hokkien stories?

    Posted on January 6th, 2011 at 10:18 pm

  7. Richard Leong Said,

    Hi Victor,

    Are there any CDs of Lee Dai Soh’s many Cantonese kungfu stories been released or to be released by Rediffusion? I was an ardent fan of Mr Lee’s in the good old 1960′s days!

    What fantastic memories these CDs would bring back.

    Sincerely yours,
    Richard Leong.

    Posted on September 3rd, 2011 at 1:10 am

  8. Rediffusion SG Said,

    Thanks everyone for the fond memories and support of Rediffusion.
    Rediffusion will stop broadcasting on the 30th April 2012.
    Although that is the official statement, but we still keep our spirits up and have not given up hope.

    We, the staff of Rediffusion will strive our best and help preserve Redigold to carry on through the generations!

    Meanwhile, we are collecting all memories, photos and videos on our official Redigold facebook group at http://www.facebook.com/rdfGOLD

    We will not be selling or giving away any of our old boxsets or vinyl collections, but you can purchase our production of Li Dai Sor’s Audio Book at $28 a set of 6 CDs at our Rediffusion Studios.
    Please let us know if you wish to purchase!
    marketing@rediffusion.com.sg

    Please share all your memories there and don’t let Rediffusion fade away!

    Download Press Release: http://www.rediffusion.com.sg/pdf/Rediffusion's_Legacy_Lives_On.pdf

    Posted on April 10th, 2012 at 5:30 pm

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